A Seasonal Blog: The Christmas Truth, 1914

First World War Hidden History

Readers who do not live in the UK might want to look at the supermarket-chain Sainsbury’s Christmas advert before reading this blog. It can be viewed on Youtube  https://www.youtube.com/user/Sainsburys

sainsburys-christmas-advert -2014

The current Sainsbury’s Christmas advert offers the perfect example of a commercial rewriting of history to present beautifully crafted film as if it was historical truth. Done in the best of taste, with the blessing of the Royal British Legion, Sainsbury’s message is about gift giving in the expectation of an increased market share for the company. It is sentimental and sugary-sweet. The trenches are deep and crisp and even seem to have nicely spaced-out lamps. Handsome soldiers with perfect teeth smile through comfortable clean clothes and heavy overcoats as they gingerly extend their hands in friendship towards the enemy. There is an overwhelming sense of humanity and a hint that the ordinary soldier saw no point in the carnage…

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